/ Marketing

Google is forcing retailers to be fresh when it comes to search

The latest change to Google’s search formula makes social media more important.

Posted 12/22/2011Thad RueterPost a comment

Related Searches:Foster And Smith

/ Marketing

An e-retailer plans an online holiday telethon

Pet products e-retailer Drs. Foster & Smith will stream live broadcasts around Thanksgiving.

Posted 11/08/2011Allison EnrightPost a comment

Related Searches:Foster And Smith

/ Technology

Adometry launches an automated web advertising tool

The technology enables retailers to tweak their search and display ad campaigns.

Posted 09/29/2011Thad RueterPost a comment

Related Searches:Adometry

/ Marketing

Retailers are ready to increase their Bing spending

An Internet Retailer survey finds 41% of merchants plan to shift their search spending.

Posted 07/21/2011Thad RueterPost a comment

/ E-Retailers

Wag.com marks its territory

The pet products e-retailer offers free, two-day shipping on all orders of $49 or more.

Posted 07/05/2011Allison EnrightPost a comment

Related Searches:Woot | Petsmart | Zappos Annual Sales

/ Marketing

IRCE 2011 Report: Social media can help retailers build relationships with consumers

Drs. Foster & Smith leverages Facebook, Twitter and YouTube to draw shoppers in.

Posted 06/17/2011Zak StamborPost a comment

Related Searches:Foster And Smith

/ Marketing

For Drs. Foster and Smith, automation brings bigger gains from paid search

The pet supplies retailer uses Marin Software to automate keyword bidding.

Posted 05/23/2011Thad RueterPost a comment

Related Searches:Foster And Smith

/ Marketing

Lights, camera, dog food?

Drs. Foster & Smith combines social media and movies to place products.

Posted 03/07/2011Mark BrohanPost a comment

Related Searches:Pet Food