/ Technology

Groupon’s commission is rising

An analyst says Groupon Goods could be more profitable than once thought.

Posted 05/15/2012Zak StamborPost a comment

/ Technology

Groupon’s revenue jumps 89%

The daily deal operator posts a Q1 operating income of nearly $40 million.

Posted 05/14/2012Zak StamborPost a comment

/ Marketing

Twitter adds e-mail marketing expertise

Acquires RestEngine, which  helps social application publishers send targeted e-mails.

Posted 05/11/2012Zak Stambor1 comments

/ E-Retailers

A two-step e-mail campaign helps Folica lift sales

Reinforcing its e-mail message on its site boosts conversions 68%.

Posted 05/11/2012Allison Enright1 comments

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/ Marketing

A resort more than doubles its Facebook following thanks to an e-mail campaign

Within a day of its initial message, Rancho Las Palmas boosted its Likes 50%.

Posted 05/10/2012Zak StamborPost a comment

/ Marketing

SmileyCookie.com tempts wavering shoppers via e-mail

The campaign boosts sales by 15%.

Posted 05/10/2012Katie DeatschPost a comment

/ Marketing

Experian CheetahMail links up with Movable Ink

The two aim to provide dynamic content in the body of marketing e-mail messages.

Posted 05/10/2012Paul DemeryPost a comment

/ Marketing

Personalized e-mails to likely buyers pay off for Totes-Isotoner

The retailer’s e-mail open rate quadrupled and average order value rose 10.5%.

Posted 05/09/2012Amy DustoPost a comment