/ Marketing

Estee Lauder launches a division to boost its global marketing efforts

The Estee Lauder Companies has created a new division aimed at boosting its global marketing efforts and driving traffic to its e-commerce sites. The company appointed veteran marketing executive Georgia Garinois-Melenikiotou to oversee the division.

Posted 03/08/2010Zak StamborPost a comment

Related Searches:Estee Lauder Marketing Strategy | Dennis Mceniry | Estee Lauder

/ E-Retailers

IRCE 2010 announces largest e-retailing conference agenda ever

The Internet Retailer Conference and Exhibition 2010 today announced the largest e-retailing conference agenda ever: 91 conference sessions over four days—June 8 to 11—that will address all topics of crucial interest to e-retailers.

Posted 01/05/2010Kurt PetersPost a comment

Related Searches:Estee Lauder Marketing Strategy | Estee Lauder

/ Technology

Aveda launches a beauty of an m-commerce site

“The mobile commerce site will help create a seamless multichannel customer experience for our guests,” says Suzanne Dawson, vice president of global marketing. The site includes extensive product listings, expert beauty tips, a trends section and more.

Posted 12/04/2009Zak StamborPost a comment

Related Searches:Estee Lauder Marketing Strategy | Dennis Mceniry | Aveda

Estee Lauder strikes alliance with NBC Universal

The Estee Lauder Cos., which holds the majority interest in Gloss.com, is using new content partnerships with NBC Universal and other media companies to drive web sales.

Posted 02/07/2007Bill BriggsPost a comment

Related Searches:Estee Lauder Marketing Strategy

/ Technology

Best Buy chooses Fort Point Partners for cross-channel commerce platform

New capabilities Fort Point has built with ATG Commerce and Portal allow Best Buy merchandisers to present consistent personalized content from web to kiosk.

Posted 09/16/2002Mary WagnerPost a comment

/ Technology

Estee Lauder’s online strategy to please all of its stakeholders

Estee Lauder tries to meet the needs of product managers, customers and retail outlets with its web strategy.

Posted 08/02/2001Kurt PetersPost a comment

Related Searches:Estee Lauder Marketing Strategy

/ Technology

Shop.org elects its 2001 Board of Directors

The 15-member board, which encompasses a mix of multi-channel and Internet pure-play retailers, consists of executives from leading brands. A total of 42 members ran for the nine open Board positions.

Posted 05/07/2001Kurt PetersPost a comment