/ Technology

How EyeBuyDirect focuses on the merchandise customers really want

The web-only eyewear retailer invites customer comments on every page of EyeBuyDirect.com. It’s been surprised by some of the feedback.

Posted 03/31/2010Paul DemeryPost a comment

/ Technology

EyeBuyDirect focuses on 9.6% sales conversion hike with site safety tool

EyeBuyDirect, a retailer of prescription and non-prescription frames, has found that shoppers are more likely to complete a purchase transaction with the site’s new shopper bonding service, which refunds a customer’s purchase in case of merchant fraud.

Posted 02/25/2010Paul DemeryPost a comment

/ Marketing

EyeBuyDirect.com focuses on improving video conversion rates

EyeBuyDirect, a web-only retailer of prescription eyeglass lenses and frames, has found in A/B tests that some videos produce conversion rates four times higher than others.

Posted 08/19/2009Katie DeatschPost a comment

/ E-Retailers

EyeBuyDirect.com boosts traffic with new social network

Traffic at EyeBuyDirect.com has increased between 10% and 15% since the online discount eyeglass retailer added a social networking hub about five months ago. The new feature is now the main engine driving traffic to the site.

Posted 03/07/2008Don DavisPost a comment

/ Marketing

Web 2.0 feature answers the question, “How do I look in these glasses?”

Online prescription eyeglass retailer EyeBuyDirect.com’s new Wall of Frames social shopping feature lets friends and the community comment on virtual try-ons.

Posted 11/30/2007Don DavisPost a comment

Specialty / Non-Apparel

Web retailers that know their niche

Posted 11/21/2009Internet RetailerPost a comment