/ Marketing

Crocs customers go crazy for coupons

The retailer, famous for its footwear, is offering shoppers a 15% discount on any purchase via text message. In two months time, Crocs has received 94,000 text requests for the coupon from customers shopping in its 180 U.S. stores.

Posted 05/13/2010Bill Siwicki1 comments

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/ E-Retailers

Sales for Shoes.com slump in 2009

Sales were down across all major channels, including Shoes.com, for Brown Shoe Co. last year. Shoes.com recorded a decrease in web sales of 8.2% to $68.1 million from $74.2 million in 2008, while total and specialty retail sales also fell.

Posted 04/07/2010Mark BrohanPost a comment

/ E-Retailers

E-commerce sales continue to slide for Shoes.com in third quarter

Shoes.com reported third quarter web sales were down 8.7% from the prior year quarter. Shoes.com accounted for 2.8% of sales for parent Brown Shoe compared with 3% in Q3 last year.

Posted 12/16/2009Bill BriggsPost a comment

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Famous Footwear exec steps into expanded role

Brown Shoe Company Inc. announced that John Mazurk will assume the role of senior vice president, consumer and retail business development, with oversight for the direct to consumer area, including Shoes.com and other branded e-commerce sites.

Posted 11/23/2009Zak StamborPost a comment

/ E-Retailers

Borders’ new marketing chief will head up e-commerce for now

Borders has named Bill Dandy as its senior vice president of marketing. Dandy will oversee the company’s affiliate, e-mail, direct and search engine marketing, as well as Internet and print advertising, public relations and social media efforts.

Posted 11/23/2009Zak StamborPost a comment