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  / E-Retailers

  Girls’ apparel retailer FashionPlaytes has a new CEO

  Dean Wiltse comes from mobile research firm Thumbspeak.

  Posted 04/26/2013Thad RueterPost a comment

  Dean Wiltse comes from mobile research firm Thumbspeak.

  Related Searches:Oracle Atg | Thad Rueter | Atg

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  / E-Retailers

  Fashion Playtes appoints an e-commerce veteran as head marketer

  Jeanne Connon was previously chief marketing officer at The Daily Grommet.

  Posted 10/16/2012Stefany MoorePost a comment

  Jeanne Connon was previously chief marketing officer at The Daily Grommet.

  Related Searches:Daily Grommet

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  / E-Retailers

  Marketing to 10-year-olds pays off for FashionPlaytes.com

  Since shifting its focus to targeting young girls directly, membership is up 1,150%.

  Posted 09/18/2012Stefany Moore1 comments

  Since shifting its focus to targeting young girls directly, membership is up 1,150%.

  Related Searches:Back To School

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  / Marketing

  Designing clothes isn’t just for professionals anymore

  More than 50,000 shoppers have designed their own clothing on FashionPlaytes.com.

  Posted 01/26/2012Kevin Woodward2 comments

  More than 50,000 shoppers have designed their own clothing on FashionPlaytes.com.

  Related Searches:Dresses

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  / E-Retailers

  FashionPlaytes.com parlays customization tools and gaming elements into sales

  The e-retailer enables girls to play fashion designer and buy the finished product.

  Posted 07/28/2011Allison EnrightPost a comment

  The e-retailer enables girls to play fashion designer and buy the finished product.

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