/ Marketing

Rail Europe drives up web sales with new content-heavy travel site

After chugging along for years with a basic web site used only to book rail tickets and passes, Rail Europe is on the fast track to online sales growth after relaunching its site as a travel portal designed with analytics to learn visitors` preferences.

Posted 07/23/2009Paul DemeryPost a comment

/ Technology

Autonomy to buy Interwoven for $775 million

Autonomy, an infrastructure software vendor, and Interwoven, a content management vendor, say combining their technologies will redefine how businesses analyze and manage information.

Posted 01/23/2009Katie DeatschPost a comment

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/ Technology

FatWire gets fatter with Web 2.0 acquisition

Web content management vendor FatWire Software has acquired Infostoria, a vendor of Web 2.0 collaboration and content sharing tools. FatWire hopes the new functionality will improve clients’ web experiences and drive increased customer loyalty and sales.

Posted 10/29/2007Don DavisPost a comment

/ Technology

Retail web content management should work in all channels, study says

As retailers use web content management tools to differentiate their web sites, they should deploy WCM in a multi-channel environment for consistent marketing, Forrester Research says in a new report.

Posted 08/31/2005Kurt PetersPost a comment

Oracle builds out its e-commerce suite

With its recent agreement to purchase site search and online marketing technology provider Endeca Technologies Inc., Oracle Corp. take another big step in offering a comprehensive set of e-commerce and business management technology to retailers.

Posted 11/01/2011Paul DemeryPost a comment