/ E-Retailers

FirstStreet stays on a path to improve its top-line numbers

Although e-commerce sales declined in 2008, FirstStreet is finding new ways to reach customers through digital marketing and web site features.

Posted 01/14/2009Bill BriggsPost a comment

/ Technology

Former firstStreet marketing director launches e-commerce firm

Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers.

Posted 03/31/2008Katie DeatschPost a comment

/ E-Retailers

A new marketing director paves the way at firstStreet

FirstStreet, a retailer catering to the baby boomer market, has named Hunter Mefford as director of Internet marketing. Mefford worked previously with Circuit City’s Firedog division and e-commerce department.

Posted 03/03/2008Paul DemeryPost a comment

/ Technology

firstStreetOnline channels new media to build natural search and sales

Innovative products retailer firstStreetOnline has launched firstStreetReports.com as a video-enhanced informational site that draws traffic to its main e-commerce site. The video site is just one way the retailer is using new media to build traffic.

Posted 12/20/2007Paul DemeryPost a comment

/ Technology

Online holiday sales: “So far, so good”

Early indications are that online retail sales were strong through the Thanksgiving weekend and on Monday. But with merchants pushing sales offers earlier than usual, analysts say it’s too soon to predict a happy holiday season for e-retailers.

Posted 11/27/2007Don DavisPost a comment

/ E-Retailers

FirstStreet spreads its brand and products through marketing partners

To expand the reach of its brand and product selection to its targeted audience of Baby Boomers and older adults, e-retailer FirstStreet is creating a branding buzz in blogs and finding selling partners like RL.tv, the new web site of Retirement Living.

Posted 04/26/2007Paul DemeryPost a comment

firstStreet gets over its fear of political blogs--and finds new customers

Consumer electronics retailer firstStreet finds that sponsoring political blogs has been more effective than sponsoring product or technology blogs at reaching its targeted consumers.

Posted 08/25/2006Kurt PetersPost a comment

/ Technology

firstStreet finds new avenue for building traffic but not ad expenses

Seeking a way to reduce the cost of paid search, firstSreet created StuffTalk.com as a non-e-commerce informational site that boosted traffic 15-fold in its first day.

Posted 01/12/2006Paul DemeryPost a comment