Internet Retailer - Strategies For Multi-Channel Retailing

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FreshDirect’s chairman hopes to deliver the goods in bigger role
July 14, 2008 Online grocer FreshDirect LLC has announced that its chairman, Rick Braddock, is expanding his role to become the company’s new CEO. Braddock has be...
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FreshDirect hooks ‘Certified Sustainable’ distinction for seafood
Apr. 4, 2007 FreshDirect says it is the first U.S. online retailer to offer certified sustainable seafood. The online grocer has been recognized by the Marine Stew...

FreshDirect staying close to home
Jan. 24, 2007 FreshDirect LLC won’t be going national anytime soon and that’s perfectly fine with company president Steve Michaelson. In the past there’s been specu...

FreshDirect takes a fresh look at one-stop shopping
Aug. 2, 2006 Online grocer FreshDirect is getting serious about one-stop shopping. After six months of development FreshDirect is rolling out a new feature on i...

FreshDirect adds a new delivery twist
Mar. 1, 2006 FreshDirect is working with a Brooklyn housing sales and development advisory company to install large refrigerators in the common areas of apartment ...

FreshDirect casts a wider distribution net
Feb. 8, 2006 Online grocer FreshDirect Inc. is slowly but surely expanding its geographical base and making a bigger play for the broader New York City area. For m...

Online New York grocer FreshDirect starts a celebrity TV ad campaign
Feb. 6, 2006 New York-based online grocer FreshDirect Inc. has launched its second round of cable TV advertising in the New York market, this time fe...

FreshDirect takes a fresh expansion approach
July 27, 2005 FreshDirect, which ranks as No. 62 in the Internet Retailer Top 400 Guide to Retai...

Battling Congestion
Nov. 1, 2004 Online grocer FreshDirect Inc. is taking a line from


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