/ Marketing

Very personal

FreshPair.com presents a personalized underwear shopping experience for women and men.

Posted 11/29/2011Don DavisPost a comment

Related Searches:Underwear

/ Technology

FreshPair.com adopts a new approach to site testing

At Internet Retailer’s design conference, the retailer will talk about better testing.

Posted 11/14/2011Allison EnrightPost a comment

/ Technology

An e-retailer targets women who need a particular kind of intimate apparel

Bras for full-busted women are hard to find, so FreshPair.com offers special help.

Posted 10/25/2011Don DavisPost a comment

Related Searches:Monetate | Lingerie | Underwear

A new day for display

Display ads make a comeback, building on advances in targeting and ad formats that do more than scream "click here."

Posted 06/01/2012Allison EnrightPost a comment

Related Searches:Zappos Return Rate

Big Ideas

Rather than wait for brainstorms, retailers seed clouds of innovation with incentives.

Posted 05/01/2012Stefany MoorePost a comment

'Give the lady what she wants'

For web merchants, that retail truism means recognizing each visitor's needs and tailoring sites to satisfy them, advised speakers at the Internet Retailer Web Design & Usability Conference.

Posted 04/01/2012Don Davis1 comments

Related Searches:Furniture Online Sales Statistics | Grainger | Online Shopping Statistics Women

Taste Test

With so many hooks in a sea of e-mail, only the right bait will tempt shoppers to bite.

Posted 03/01/2012Zak StamborPost a comment

Apparel / Accessories

All dressed up and ready to sell

Posted 12/05/2011Internet RetailerPost a comment

Related Searches:Myhabit | Scottevest | Shoedazzle