Vontoo Announces New T2V+ (Text-2-Voice Plus) – Tool for Collecting Customer Names and Email Addresses
Nov. 13, 2009 New product allows marketers to capture contact information and names through simple SMS text messaging INDIANAPOLIS, IND. – , 2009 – ...

FTC leaves gray areas in new guidelines on blog marketing, lawyer says
Oct. 9, 2009 The Federal Trade Commission’s new guidelines on endorsements and testimonials leave gray areas open to interpretation regarding product comment...

Feds require bloggers to disclose gifts and payments from product suppliers
Oct. 7, 2009 In a move to bring advertising rules into the digital age, the Federal Trade Commission announced this week revised guidelines that require bloggers...

Cosmetic surgery firm agrees to pay $300,000 fine for phony online reviews
Aug. 5, 2009 Lifestyle Lift Inc., a cosmetic surgery organization with 40 U.S. locations, has agreed to pay New York State a fine of $300,000 and to cease fa...

Marketers seek to stave off regulation with online privacy guidelines
Aug. 1, 2009 After calls by the U.S. Federal Trade Commission for stronger voluntary advertising industry action to protect the privacy of Internet users, four maj...

Groups offer online privacy guidelines, hoping to head off regulation
July 2, 2009 Four major advertising and marketing organizations issued voluntary guidelines today for protecting consumer privacy when marketing to consume...

Sears settles with feds over program that tracked online shoppers
Jun. 9, 2009 Sears’ parent company has reached a settlement with the U.S. Federal Trade Commission over a program that tracked the web behavior of consumers who vo...
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What Obama means for e-commerce
Jun. 1, 2009 Online retailing came of age during the White House tenure of George W. Bush whose hands-off approach to business meant Washington’s policies had litt...
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Maryland prohibits manufacturers from setting minimum retail prices
Apr. 28, 2009 Maryland this month enacted a law that bars manufacturers from requiring retailers to sell items at or above a certain price. That returns the l...
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Increasing Globalisation Prompts Expansion of Online Trust Alliance
Apr. 6, 2009 AOTA Changes Name, Adds International Chapters and Expands Board to Combat Email and Internet Fraud, Abuse and Cybercrime SEATTLE, WA – ...