/ Marketing

Free design tools help small web sites live large, King Arthur Flour finds

With limited resources and a small staff, King Arthur Flour has found free and low-cost sources of inspiration and design tools online, director of e-commerce Halley Silver says.

Posted 02/17/2010Paul DemeryPost a comment

/ Marketing

King Arthur Flour shows how to cook up a web site without going broke

There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.

Posted 02/10/2010Paul DemeryPost a comment

/ Technology

King Arthur Flour cooks up higher checkout conversion rates

With a checkout process streamlined by its in-house technology team, the retailer of baking products has boosted the number of customers who complete the checkout process after adding items to a cart, director of online services Halley Silver says.

Posted 12/15/2009Zak StamborPost a comment

Related Searches:Guest Checkout

/ Marketing

King Arthur Flour bakes up a viral promotion

King Arthur Flour recently promoted free bags of flour to a small segment of its e-mail list. In the end, 75% of recipients of the flour were not on the original distribution list.

Posted 06/19/2009Katie DeatschPost a comment

/ Marketing

Low-cost and free site design tools are there for the asking, panelists say

Internet Retailer conference speakers share web resources that cost little or nothing.

Posted 06/16/2009Katie DeatschPost a comment

/ Marketing

Personalized e-mails drive up sales at King Arthur Flour

Sending personalized e-mails to customers based on their past purchase behavior cooks up higher sales at online retailer King Arthur Flour.

Posted 05/29/2009Katie DeatschPost a comment

/ Marketing

New site search cooks up higher conversions at KingArthurFlour.com

Conversion from product search rises by 10% after KingArthurFlour.com adds Endeca site search from Thanx Media.

Posted 05/12/2009Katie DeatschPost a comment