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  • / Marketing

    HP refines its online product comparison tools

    HP Home & Home Office Store was an early believer in designing pages around a family of products. Now HP is refining its page design with new features and functions that make it easier for customers to compare products.

    Posted 08/23/2007Paul DemeryPost a comment

    HP Home & Home Office Store was an early believer in designing pages around a family of products. Now HP is refining its page design with new features and functions that make it easier for customers to compare products.
  • / Marketing

    HP nips and tucks its online navigation features

    For 2007, Hewlett-Packard Co. isn’t planning any major overhaul for HP Home and Home Office Store. But HP will perform periodic nips and tucks to expedite site navigation and customer service, says Sam Taylor, senior vice president, consumer direct.

    Posted 02/21/2007Bill BriggsPost a comment

    For 2007, Hewlett-Packard Co. isn’t planning any major overhaul for HP Home and Home Office Store. But HP will perform periodic nips and tucks to expedite site navigation and customer service, says Sam Taylor, senior vice president, consumer direct.
  • HP sees a clearly written future for Print 2.0

    Hewlett-Packard Co. is spending $300 million on a branding and Internet initiative to build its base in the $296 billion digital content market. HP Home & Home Office Store will be integrated with new microsites as part of the effort.

    Posted 09/04/2007Don DavisPost a comment

    Hewlett-Packard Co. is spending $300 million on a branding and Internet initiative to build its base in the $296 billion digital content market. HP Home & Home Office Store will be integrated with new microsites as part of the effort.
  • / Marketing

    HP looks at nitty gritty details to find out how web shoppers act

    HP Home & Home Office Store will spend even more time in 2008 figuring out what makes its online shoppers tick by taking a closer look at online traffic patterns and how long customers are lingering on product pages.

    Posted 01/23/2008Mark BrohanPost a comment

    HP Home & Home Office Store will spend even more time in 2008 figuring out what makes its online shoppers tick by taking a closer look at online traffic patterns and how long customers are lingering on product pages.
  • HP is cutting paper and steps out of cumbersome rebate process

    HP Home & Home Office Store wants to retain product rebates while eliminating the pain of completing paper forms. The company’s new online rebate process means customers need only their order number and billing ZIP code to get paid.

    Posted 05/30/2007Bill BriggsPost a comment

    HP Home & Home Office Store wants to retain product rebates while eliminating the pain of completing paper forms. The company’s new online rebate process means customers need only their order number and billing ZIP code to get paid.
  • / Technology

    HPShopping.com gets a new name and systems integration

    The HP Home and Home Office Store, the new name for HPShopping.com, has integrated its front-end e-commerce platform more closely with Hewlett-Packards’ back-end business systems.

    Posted 02/15/2006Bill BriggsPost a comment

    The HP Home and Home Office Store, the new name for HPShopping.com, has integrated its front-end e-commerce platform more closely with Hewlett-Packards’ back-end business systems.
  • HP lets businesses try out software at a new web site

    / B2B

    HP lets businesses try out software at a new web site

    Hewlett-Packard Co. has launched a new web site, Pronq.com, where businesses can try five software products before they buy.

    Posted 03/04/2014Madeline C. AndrePost a comment

    Hewlett-Packard Co. has launched a new web site, Pronq.com, where businesses can try five software products before they buy.

    Related Content:Madeline Andre

  • / Marketing

    HP segments its site to meet the needs of distinct customer types

    The HP Home and Office Store web site serves tens of millions of customers, from big corporations to individual consumers. HP divides the site into sections that address specific customer types, vice president Mike Ritter said at Web Design ’09.

    Posted 01/22/2009Paul DemeryPost a comment

    The HP Home and Office Store web site serves tens of millions of customers, from big corporations to individual consumers. HP divides the site into sections that address specific customer types, vice president Mike Ritter said at Web Design ’09.
  • / Technology

    Bloggers fire up sales for HP’s Dragon

    After exhausting traditional marketing techniques, Hewlett-Packard turned to social media to drive demand for its flagship notebook computer, the Dragon. The result: an 85% increase in sales.

    Posted 09/26/2008Katie EvansPost a comment

    After exhausting traditional marketing techniques, Hewlett-Packard turned to social media to drive demand for its flagship notebook computer, the Dragon. The result: an 85% increase in sales.
  • Home for the holidays

    / Marketing

    Home for the holidays

    From “The 12 Deals of Christmas” to “Techmas” to “The 24 Deals of Christmas,” retailers are celebrating the season on their home pages with specials galore. And one lucky Hayneedle shopper will get a $10,000 spree for Christmas.

    Posted 12/07/2012Bill SiwickiPost a comment

    From “The 12 Deals of Christmas” to “Techmas” to “The 24 Deals of Christmas,” retailers are celebrating the season on their home pages with specials galore. And one lucky Hayneedle shopper will get a $10,000 spree for Christmas.

    Related Content:Sears Online Sales | Sucharita

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