Specialty / Non-Apparel
Dec. 1, 2009

CenturyNovelty celebrates more effective paid search and higher conversions
Oct. 8, 2009 CenturyNovelty.com had been using paid search for eight years—five of them with the same paid search marketing provider. But Ian MacDonald, vice presi...
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The Right Path
Aug. 1, 2009 The Right Path E-retailers say no fiddling with site search results: Let shoppers lead the way with guided search By Bill Siwicki Type
Related Searches: Nextopia | Century Novelty | Endeca

Meeting the demands of cross-channel retailing
July 1, 2009 If retailers have heard it once they’ve heard it a thousand times: It’s best for merchants to operate as a single brand, not as separate web, bricks-a...
Related Searches: Integration | In-store Pickup | Multichannel

Marrying inventory and shipping data produces results at CenturyNovelty.com
Apr. 2, 2009 If little Jessica’s eighth birthday party is Wednesday, Mom wants the party favors, plates and decorations to arrive no later than Tuesday. Thursd...
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