How Improvement Direct improved average order value with A/B tests
Jun. 26, 2009 After conducting A/B tests related to its online payment methods, Improvement Direct Inc., a multiple web site retailer of household products, inc...
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How to get noticed by search engines the natural way
Jun. 16, 2009 Title tags are the most important keywords on an e-commerce web site`s landing pages and e-retailers should create unique titles for each one. The tit...
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How Improvement Direct builds a better return on search advertising
Apr. 3, 2008 By combining two forms of web analytics, home products e-retailer Improvement Direct Inc. has fashioned more accurate search ads and reduced by ...

Improvement Direct finds a home for new bid management system
Jan. 30, 2008 A new bid management system is giving Improvement Direct Inc. better control over its search engine marketing campaigns. In December Improvement Di...

Improvement Direct remodels corporate site to capture shoppers
Dec. 5, 2007 Improvement Direct has relaunched its corporate web site as the focal point of its 12 home improvement specialty sites. The niche sites, such as Fauce...