iPerceptions Acquires WASP Product Line to Empower Site Owners to Optimize Web Analytics Performance
Oct. 19, 2009 Introduction of new easy-to-use tool into the iPerceptions solution set allows users to audit web analytics tags to ensure that quality data is provid...

iPerceptions Appoints Paul Robillard as Vice President of Marketing
Oct. 12, 2009 E-commerce and Internet veteran brings more than 20 years of experience in marketing and sales leadership to rapidly growing Voice of the Customer web...

iPerceptions and J.C.Williams Group Team Up to Help Retailers Improve International eCommerce Performance
July 8, 2009 Global benchmarks for visitor satisfaction and task completion – derived from 4Q website survey data – will now appear in J.C. Williams Group’s monthl...

iPerceptions Appoints Claude Guay as President & CEO to Manage Next Phase of Growth
Jun. 1, 2009 Online pioneer and veteran company and solution builder brings 25 years of executive experience to rapidly growing Voice of Customer analytics...

Refereeing a Redesign
May 1, 2009 A retail web site redesign is akin to a bricks-and-mortar shop hiring an interior designer to redecorate a retail store. There’s a lot involved, from ...
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iPerceptions Appoints Lane Cochrane Vice President Professional Services
Mar. 23, 2009 The Nielsen Company veteran brings more than 15 years of experience leading client-centric business development and strategy initiatives in the ...

Out of stocks and inadequate product data plague consumer electronics sites
Dec. 18, 2008 Inadequate product information and inventory is causing nearly one in two consumers to leave consumer electronics sites without accomplishing their ...

iPerceptions Appoints Len Emmick as Vice President of Global Sales
Nov. 24, 2008 Technology industry veteran brings 20 years experience in worldwide sales to iPerceptions team NEW YORK, NY – , 2008 –– iPerceptions I...

Half of shoppers who plan to buy on retail sites leave without purchasing
Nov. 18, 2008 Nearly half of visitors arriving at retail web sites intending to buy leave without completing a purchase, according to a new web site u...
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Money-saving tip: text ads more popular than pricier video ads, study says
Oct. 9, 2008 Most online consumers prefer text and banner ads to pricier video ads, according to a survey by iPerceptions, a company that analyzes consumers’ w...