/ Marketing

IRCE 2011 Report: Talbot’s uses paid search to help refashion its image

The apparel retailer explains how it finds its best keywords.

Posted 06/14/2011Allison EnrightPost a comment

Related Searches:Talbots | Irce 2011

/ Marketing

Online ads and search results leave lasting impressions, even if consumers don’t click

Shoppers are more likely to buy after viewing paid search ads for retailers.

Posted 11/02/2010Katie DeatschPost a comment

/ Marketing

Shoppers key in on a retail site's search box

More shoppers use the search box than browse through the initial landing page.

Posted 08/19/2010Zak StamborPost a comment

/ E-Retailers

Most tech shoppers start their shopping online, study finds

Two-thirds of consumer electronics and computer shoppers start their research on the web.

Posted 07/27/2010Katie Deatsch2 comments

/ Marketing

The big boys dominate paid search

With their famous brands and deep pockets, the big merchants dominate paid search, according to research from Internet Retailer`s forthcoming 2011 Search Marketing Guide.

Posted 07/21/2010Mark BrohanPost a comment

/ Marketing

Tons of fun

On a slim budget, Endless Vacation Rentals created a promotion that produced a huge spike in social networking traffic.

Posted 06/15/2010Mark BrohanPost a comment

/ Marketing

Staples.com profits from search

The retailer highlights inventory management and audience targeting at IRCE 2010.

Posted 06/08/2010Thad RueterPost a comment

Related Searches:Staples

/ Marketing

Think small

Starting out in paid search? Start small and stay relevant, workshop attendees learn.

Posted 06/08/2010Mary WagnerPost a comment