BabyAge.com sees a 22% conversion hike with A/B testing
Oct. 14, 2009 BabyAge.com Inc., a web-only retailer of baby and maternity products, got a call from Google last summer offering to pay for web optimizing technology...
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The key to free
Apr. 1, 2009 There’s a new buzzword on the block: Free. In fact, it seems the more Wall Street flounders, the more the word is used as a selling point. From ‘Free ...
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While tweaking its search marketing, BabyAge.com drives up Q4 sales 300%
Jan. 29, 2009 The holiday shopping season has traditionally been a slow period for BabyAge.com, as shoppers put off buying necessities like strollers and high chair...
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Pointing the Way
Jan. 1, 2009 Pointing the Way Retailers streamline web experience with enhanced site search—and boost sales in the process By Bill Siwicki BabyAge.com is proving the age-old adage
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Regulator promises study of price-setting rules that impact e-retailers
Dec. 5, 2008 The Federal Trade Commission will hold a series of four to six workshops starting in January to gather information on the impact of a contro...
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How the Supreme Court Fractured Online Pricing
Nov. 1, 2008 Just as millions of consumers are turning to the web to find the lowest prices, online retailers in many categories find they no longer can compete on...
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Retailers Go Shopping
Nov. 1, 2008 With the spread of broadband Internet access in recent years, along with developments in technologies like rich media and Ajax-powered online merchand...
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BabyAge.com grows conversion rates with new image-heavy site search
Oct. 23, 2008 After noting that shoppers had to view too many pages before buying, BabyAge.com Inc. built a new site search and navigation tool that uses pr...
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E-retailers say they are being forced to raise prices by manufacturers
Sep. 9, 2008 A big reason why online retailers have taken market share from stores is that web merchants have lower overhead and can offer lower prices. At lea...
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BabyAge.com names a new chief operating officer
Aug. 18, 2008 Joseph C. Sponholz, a former e-commerce executive at an auto parts distributor, has been named chief operating officer of BabyAge.com Inc....
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