Top marketing exec leaves American Eagle Outfitters
Jan. 26, 2009 Kathy J. Savitt, American Eagle Outfitters’ executive vice president and chief marketing officer, has resigned, according to an SEC filing distribut...

Tying content to e-commerce, American Eagle sponsors a concert and contest
Sep. 9, 2008 Tying its e-commerce web site to content, apparel retailer American Eagle Outfitters will stream on its children-oriented web site 7...

The web drives retail
Jun. 1, 2008 When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch won’t featu...
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American Eagle takes flight with new web brands and aspirations
May 7, 2008 American Eagle Outfitters Inc. will use a combination of new e-commerce brands and more advanced features to double online sales over the next several...

American Eagle launches a new video series on the web and in stores
Aug. 2, 2007 Apparel retailer American Eagle Outfitters has launched an entertainment series of video content that it will offer to consumers at its shoppi...

American Eagle Outfitters customers ‘vote’ for best fitting jeans
July 11, 2007 American Eagle Outfitters customers ‘vote’ for best fitting jeans Daily News for , , --

American Eagle Outfitters expands its leadership team
Apr. 2, 2007 American Eagle Outfitters expands its leadership team Daily News for , , --

AE.com turns to video to strengthen relationship with customers
Jan. 18, 2007 Many in e-commerce view the use of online video technology as a way to enliven site design and better inform customers. Some pioneering retailers,...

Blending video and e-commerce
Jan. 1, 2007 A 650% increase in traffic. Around 10 million page views. Selling more products in one weekend than the entirety of the best month on record. A signif...
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Former Amazon marketing executive joins American Eagle
Mar. 6, 2006 Kathy Savitt, a former Amazon.com executive, has joined American Eagle Outfitters Inc. as executive vice president and chief marketing officer for t...