Role player
Feb. 1, 2010 Imagine an online retailer, BestStuff.com, with a product catalog that includes a large assortment of one category of product: gizmos. BestStuff offer...
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King Arthur Flour cooks up higher checkout conversion rates
Dec. 15, 2009 Baking products retailer King Arthur Flour Co. Inc.`s in-house technology team has streamlined the checkout process on KingArthurFlour.com and in the ...
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Searching for increased sales? Start with site search
July 1, 2009 Any retailer that has been in the e-commerce game for very long knows that getting consumers to a retail site is only half the battle. Getting those c...
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King Arthur Flour bakes up a viral promotion
Jun. 19, 2009 If anyone needs proof of the viral nature of the web and the benefits that that can bring to e-retailers, they need look no farth...
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Low-cost and free site design tools are there for the asking, panelists say
Jun. 16, 2009 Strategic thinking, negotiating deals and making smart use of a host of free and low-cost online design resources are some of the keys to
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Rewriting the playbook
Jun. 1, 2009 Cookie and cake production soars in homes across the country around the holidays, but when spring rolls around even dedicated baking enthusiasts are l...
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Personalized e-mails drive up sales at King Arthur Flour
May 29, 2009 An e-mail campaign that sent customized e-mails to consumers based on their past purchasing behavior helped cook up higher sales at online retai...

New site search cooks up higher conversions at KingArthurFlour.com
May 12, 2009 KingArthurFlour.com increased its conversion rate among consumers who search the site for products by 10% from to March 2009, after impleme...
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Web manager rises to e-commerce director at King Arthur Flour
Mar. 9, 2009 King Arthur Flour has promoted Halley Silver to director of e-commerce. Silver joined King Arthur Flour in as web marketing...
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Datavantage/ CommercialWare Adds And Expands Relationship With Over 30 Retail Clients
Apr. 10, 2007 Birks & Mayors Jewelers, Guitar Center, and Gamestop Lead List of Retailers Investing in POS, Loss Prevention and Cross Channel Solutions Clevel...