ExactTarget Launches Industry’s First On-Demand Integration with Pivotal Veracity’s MailboxIQ
Nov. 18, 2009 Partnership Provides Marketers ‘Never-Before Seen’ Insight on Email Delivery, Interaction INDIANAPOLIS (Nov. 16, 2009) – On-demand email and one-...

IBM’s WebSphere Commerce 7 supports mobile and social commerce
Nov. 12, 2009 With the WebSphere Commerce 7 e-commerce platform IBM Corp. released yesterday, shoppers can use a synchronized shopping cart across conventio...

Retailer and Google spar over checkout requirements
Nov. 5, 2009 After Google Inc. started requiring it to keep a high reserve of funds equal to nine days of average sales volume to cover yet-to-be-filled cust...

SPONSORED SUPPLEMENT:Site performance managing a multi-faceted challenge
Nov. 1, 2009 Retailer web sites are more complex than ever. They often rely on outside companies to provide such applications and content as shopping carts, video ...
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Industry’s first and only solution to unify market-leading web analytics, email marketing, and web personalization in a single application—saving time and money while increasing conversion rates
Oct. 19, 2009 , 2009--Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today unveiled Unica Interactive Marketing ...
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ExactTarget Announces New Partnerships with Oracle, ATG, SAP
Oct. 15, 2009 Company Now Integrates with More Than 50 Technology Firms via Extensions Network INDIANAPOLIS (Oct. 13, 2009) – On-demand email and one-to-on...

Small changes in interpreting analytics yield bigger sales for Scentiments
Oct. 6, 2009 Small changes in interpreting analytics data are making a big difference in sales conversions at Scentiments.com. Scentiments.com, an online perfu...

E-mail marketing app helps drive record growth at Coremetrics, CEO says
Oct. 1, 2009 With a strong boost from demand for its LIVEmail e-mail marketing application, the third quarter of this year marked the strongest ever in reven...

Getting personal: Retailers have lots of work to do
Oct. 1, 2009 Although the Internet makes it possible to personalize offers to shoppers, most e-retailers and other online businesses are failing to optimize web si...

Sponsored Supplement: Customer service strategies that build brand value
Oct. 1, 2009 Now, more than ever, every customer is precious to a retailer. That’s why forward-thinking online retailers take advantage of new technologies and ser...
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