Laura Christine on Internet Retailer

Laura Christine

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/ E-Retailers

Skinit.com aims for growth with the hire of a Skechers.com executive

Laura Christine will build sales for the custom accessories and technology seller.

Posted 06/03/2011Allison Enright1 comments

Laura Christine will build sales for the custom accessories and technology seller.

Related Searches:Skechers | Adidas

/ E-Retailers

How Skechers serves the right ads to the right people at the right time

Of marketing dollars spent at Skechers, 21% of revenue stems from display advertising, reports Laura Christine, vice president of direct marketing and e-commerce, during an IRCE session. Ad networks` technology and advice boost performance, she says.

Posted 06/19/2009Katie DeatschPost a comment

Of marketing dollars spent at Skechers, 21% of revenue stems from display advertising, reports Laura Christine, vice president of direct marketing and e-commerce, during an IRCE session. Ad networks` technology and advice boost performance, she says.

/ E-Retailers

Web sales slip 17% in Q1 for shoe manufacturer Skechers

Total sales declined nearly 11% in Q1 and comparable-store sales at the company’s 210 U.S. retail stores were off 6.9%. The company attributes the decrease to “the challenging retail environment.”

Posted 05/13/2009Mark BrohanPost a comment

Total sales declined nearly 11% in Q1 and comparable-store sales at the company’s 210 U.S. retail stores were off 6.9%. The company attributes the decrease to “the challenging retail environment.”

/ E-Retailers

Skechers grows 2008 web sales 13% while comp store sales fall 9%

E-commerce sales at footwear manufacturer Skechers USA increased 13.4% in 2008 to $18.1 million from $15.9 million in 2007, the company reported this week.

Posted 03/11/2009Bill BriggsPost a comment

E-commerce sales at footwear manufacturer Skechers USA increased 13.4% in 2008 to $18.1 million from $15.9 million in 2007, the company reported this week.

/ CONTENT_ROOT

Third quarter web sales climb 14% for Skechers USA

Skechers USA Inc. closed out the third quarter with a decent gain in web sales. In the quarter ended Sept. 30, online sales at Skechers grew by 14.3% from $4.2 million in Q3 2007 to $4.8 million while total sales increased year over year by 2.8%

Posted 11/11/2008Katie DeatschPost a comment

Skechers USA Inc. closed out the third quarter with a decent gain in web sales. In the quarter ended Sept. 30, online sales at Skechers grew by 14.3% from $4.2 million in Q3 2007 to $4.8 million while total sales increased year over year by 2.8%

/ Technology

Skechers hits its stride with online display ad campaign

The shoe manufacturer and retailer wanted to increase return on ad spending. It used behavioral ad targeting to focus on shoppers who visited the site but did not buy, and increased return on ad spend by 827%.

Posted 09/30/2008Katie DeatschPost a comment

The shoe manufacturer and retailer wanted to increase return on ad spending. It used behavioral ad targeting to focus on shoppers who visited the site but did not buy, and increased return on ad spend by 827%.

/ E-Retailers

Q2 web sales grow 11% to $4.52 million at Skechers

Web sales at footwear manufacturer and retailer Skechers USA rose 11% year-over-year to $4.52 million in the second quarter, as total sales grew only 0.6% and U.S. comparable store sales declined 9.7%, the retailer says.

Posted 08/27/2008Mark BrohanPost a comment

Web sales at footwear manufacturer and retailer Skechers USA rose 11% year-over-year to $4.52 million in the second quarter, as total sales grew only 0.6% and U.S. comparable store sales declined 9.7%, the retailer says.

/ E-Retailers

Q2 web sales grow 11% to $4.52 million at Skechers

Web sales at footwear manufacturer and retailer Skechers USA rose 11% year-over-year to $4.52 million in Q2, as total sales grew only 0.6% and U.S. comparable store sales dropped 9.7%.

Posted 08/27/2008Mark BrohanPost a comment

Web sales at footwear manufacturer and retailer Skechers USA rose 11% year-over-year to $4.52 million in Q2, as total sales grew only 0.6% and U.S. comparable store sales dropped 9.7%.

/ Marketing

Skechers steps up its e-mail response rate with segmented campaigns

Skechers, the manufacturer and retailer of footwear, has significantly increased its return on e-mail marketing by improving how it targets segments of consumers, the company says.

Posted 06/19/2008Paul DemeryPost a comment

Skechers, the manufacturer and retailer of footwear, has significantly increased its return on e-mail marketing by improving how it targets segments of consumers, the company says.

/ Marketing

Skechers kicks off growth in online sales

Footwear manufacturer, retailer and wholesaler Skechers has nearly doubled online sales over the past three years with a more shopper-friendly web site, vice president of direct marketing and e-commerce Laura Christine said at IRCE 2008.

Posted 06/12/2008Paul DemeryPost a comment

…nearly doubled online sales over the past three years with a more shopper-friendly web site, vice president of direct marketing and e-commerce Laura Christine said at IRCE 2008.

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