/ Marketing

Facebook gives its news feed a face lift

The move could open up new advertising opportunities.

Posted 03/07/2013Zak StamborPost a comment

Related Searches:Product Video Conversion | Comscore | Video Conversion

/ Marketing

Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

/ Marketing

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

Related Searches:Gap | Acxiom | Starbucks

/ Marketing

What Facebook’s new search engine means for retailers

Retailers with active fan bases could come out ahead.

Posted 01/15/2013Zak StamborPost a comment

Related Searches:Google Tag Manager | Monetate | Seo

/ Marketing

Facebook goes live with real-time ad bids

OnlineShoes.com’s Facebook Exchange ads produce a user click-through rate of more than 15%.

Posted 09/13/2012Zak Stambor1 comments

Related Searches:Facebook Exchange

/ Marketing

Facebook will offer real-time ad bidding

Marketers can retarget consumers based on their off-Facebook browsing.

Posted 06/15/2012Zak StamborPost a comment

Related Searches:Facebook Exchange

/ Marketing

‘Facebook gives marketers what they want’

The social network enables advertisers to track the ROI of Facebook ads.

Posted 04/18/2012Zak StamborPost a comment

Related Searches:Facebook Ads

/ Technology

Facebook to buy Instagram

The $1 billion deal will be the largest acquisition to date for Facebook.

Posted 04/09/2012Zak StamborPost a comment

Related Searches:Instagram