/ Marketing

Tailoring its e-mails boosts a luxury retailer’s open rates

The site’s first targeted campaign also resulted in a 14.7% conversion rate.

Posted 08/31/2011Zak StamborPost a comment

Related Searches:Christmas

/ Marketing

Birkenstock Central gets a revenue kick from e-mail

E-mail marketing is driving 25% of sales, the web-only footwear retailer says.

Posted 06/02/2011Paul DemeryPost a comment

Related Searches:Cart Abandonment | Footwear | Shopping Cart

/ Marketing

Vintage Tub & Bath finds abandonment e-mails help its message sink in

The retailer sends three messages within an eight-day window.

Posted 03/23/2011Zak StamborPost a comment

Related Searches:Vintage Tub And Bath | Cart Abandonment | Bazaarvoice

/ Marketing

Segmented e-mails boost an online retailer’s open rates

DiscountFurnaceFilter.com hopes the effort boosts its repeat business.

Posted 01/27/2011Zak StamborPost a comment

Related Searches:Email Conversion

/ Marketing

Gift sales can point the way to better holiday sales

Online retailers should make offers to gift buyers, a Shop.org speaker says.

Posted 09/29/2010Thad RueterPost a comment

/ Marketing

E-retailers miss opportunities to welcome new subscribers

Only 1% of Internet Retailer’s Top 500 e-retailers send two or more welcome messages.

Posted 08/18/2010Allison EnrightPost a comment

On Target

Automation can deliver improved marketing results once e-retailers build bridges between data silos.

Posted 03/31/2011Thad RueterPost a comment