/ E-Retailers

Procter & Gamble aims to learn more about its customers via the web

Manufacturers like Procter & Gamble, which announced last week that it plans to launch its first full-fledged e-retail site, are using retail web sites to gain insights into consumer behaviors, say analysts.

Posted 01/20/2010Zak StamborPost a comment

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/ E-Retailers

Procter & Gamble takes a step forward in online retailing

Procter & Gamble is teaming up with PFSweb to launch PGeStore.com this spring. The site will debut with about 700 products representing about 20 popular brands such as Tide, Pampers and Gillette.

Posted 01/15/2010Zak StamborPost a comment

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/ E-Retailers

Analysis: Top 500 manufacturers lose their fear of selling online

Shifting market conditions have consumer brand manufacturers looking at e-commerce in a whole new light. Once laggards, many Top 500 manufacturers now are racing ahead online.

Posted 08/05/2009Mark BrohanPost a comment

Related Searches:Under Armour

/ Technology

Figure the true cost of long-tail online merchandising, Deloitte advises

Selling online can garner enough customers to offer a wide assortment of items that might not sell offline, but failing to figure the cost of that long tail of products could dig a financial hole, Deloitte principal and IRCE speaker Kasey Lobaugh says.

Posted 06/10/2009Paul DemeryPost a comment

Related Searches:Dropship

/ Marketing

Plan to engage holiday shoppers with dynamic hot-product lists, experts say

As online retailers hone their strategies for the 2008 holiday shopping season, three effective ways to engage shoppers are dynamically changing lists of 10 hot items, gift finders and limited-time sales, experts say.

Posted 07/09/2008Paul DemeryPost a comment