/ Technology

Surf shop uses text messages to pull in waves of customers in just five hours

The retailer paid $215 for a text promotion that helped garner $6,000 in sales.

Posted 05/03/2012Katie DeatschPost a comment

/ Technology

Mobile specialist Where Ads takes the PayPal name after being bought by eBay

The location-based mobile ad platform is now called PayPal Media Network.

Posted 05/02/2012Katie DeatschPost a comment

Related Searches:Ebay

/ Technology

Location-based services are coming of age

81% of consumers use or plan to use GPS-cued services, a study finds.

Posted 04/25/2012Bill SiwickiPost a comment

Related Searches:Mobile Marketing

/ Technology

Foursquare may introduce advertising

Analysts say the platform could be an effective ad opportunity for local merchants.

Posted 04/20/2012Katie DeatschPost a comment

Related Searches:Foursquare | David Eads

/ Technology

Mobile local ad spending to soar 539% from 2011 to 2016

The amount of money spent on those ads will hit $5.01 billion in 2016.

Posted 04/20/2012Bill SiwickiPost a comment

Related Searches:Mobile Commerce Statistics | Bill Siwicki

/ Marketing

Online ad spending increases 22% in 2011

Retailers spent $7.1 billion on web advertising last year, a new report says.

Posted 04/18/2012Allison EnrightPost a comment

Related Searches:Online Sales Statistics | Percentage Of Online Retail Sales | Paid Search

/ Marketing

MasterCard jumps into daily deals

The credit card giant follows the lead of rivals Visa and American Express.

Posted 04/17/2012Zak StamborPost a comment

/ Technology

LivePerson uses video to woo prospective employees

The live chat company is taking a creative approach to social recruitment.

Posted 04/16/2012Amy DustoPost a comment