/ Marketing

Customer experience is crucial to good web design, expert says

Every successful web site design should be based on providing an excellent customer experience from the time a shopper arrives on a site until she checks out, says Lynnette Montgomery, vice president at online retailers Performance Bicycle and Nashbar.

Posted 10/15/2009Paul DemeryPost a comment

/ Marketing

Performance Bike ups the performance of its web site

Performance Bike refocused its site on content and education. “It’s a very visual experience now,” says CEO Jim Thompson. “It’s art and imagery.” The site also includes how-to videos that Performance Bicycle hopes will direct shoppers to buy products.

Posted 06/12/2009Katie DeatschPost a comment

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/ E-Retailers

Former Levenger exec joins Graphik Dimensions as VP of marketing

Lynnette Montgomery, a former e-commerce executive of Levenger Co., has joined PictureFrames.com parent Graphik Dimensions Ltd. as vice president of marketing.

Posted 03/03/2008Paul DemeryPost a comment

/ Technology

Creating the customer-friendly web site

A key to improving conversion rates is keeping in mind how the customer uses the site. “Our focus is on creating a better customer experience,” says Lynnette Montgomery, GM of e-commerce for Levenger Co., who will speak at Internet Retailer 2006.

Posted 05/31/2006Kurt PetersPost a comment

/ E-Retailers

How attention to detail doubled Levenger’s search-related web sales

By using more detailed keywords and the right outside help, Levenger doubled its web sales tied to search engine marketing campaigns from $3 million to $6 million in the last year, says Lynnette Montgomery, general manager of e-commerce.

Posted 08/16/2005Kurt PetersPost a comment

/ E-Retailers

How cross-selling has boosted Levenger’s sales

Since Levenger.com began presenting cross-sells a little over a year ago, the average value of an order and average items per order have increased significantly, Levenger tells Internet Retailer.

Posted 10/07/2003Kurt PetersPost a comment

Standout designs

Internet Retailer’s annual conference provided attendees lots of ideas for upgrading their sites.

Posted 03/01/2010Internet RetailerPost a comment

Toys / Hobbies / Sporting Goods

Retailers score by engaging customers

Posted 11/21/2009Internet RetailerPost a comment

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