/ Technology

Rakuten LinkShare buys mediaForge

LinkShare adds display ads to its stable of affiliate and search marketing services.

Posted 09/06/2012Paul DemeryPost a comment

Related Searches:Affiliate Marketing | Linkshare

/ E-Retailers

Vacuum manufacturer Oreck picks up more sales with targeted marketing

The company tailors marketing messages based on how shoppers arrive at the site.

Posted 07/19/2012Katie DeatschPost a comment

/ Marketing

A nonprofit group ‘hearts’ targeted marketing

The American Heart Association wins donations via retargeted ads.

Posted 07/17/2012Thad RueterPost a comment

Related Searches:Retargeting

/ Marketing

Revenue from retargeted ads increases by 35% for Karmaloop.com

The apparel retailer serves up ads based on consumers’ gender and browsing behavior.

Posted 06/14/2011Allison EnrightPost a comment

Related Searches:Retargeting | Karmaloop

/ Marketing

The right ads in the right places yield retargeting ROI for Charlotte Russe

Online display ads are generating more revenue with higher returns than paid search.

Posted 05/03/2011Don DavisPost a comment

Related Searches:Charlotte Russe

Friends or Foes?

Weeding out the bad while cultivating the good improves affiliate sales harvests.

Posted 11/01/2012Thad RueterPost a comment

Related Searches:Spreadshirt | Tealium

Rakuten makes new e-commerce investments

The Japanese e-commerce company that bought Buy.com for $250 million in 2010, continues to invest in North American and European e-commerce companies.

Posted 10/01/2012Thad RueterPost a comment

Related Searches:Daily Grommet

A new day for display

Display ads make a comeback, building on advances in targeting and ad formats that do more than scream "click here."

Posted 06/01/2012Allison EnrightPost a comment

Related Searches:Zappos Return Rate