/ Marketing

Negative keywords can help retailers boost search marketing efforts

Adding negative keywords to search marketing campaigns can help online retailers boost revenues, says Jodi Bresina, Internet director for ShoeMall.com, which sells footwear for men, women and children.

Posted 04/21/2010Internet RetailerPost a comment

/ Technology

Amid Senate investigation, some e-retailers check out of membership clubs

Following a Senate Commerce Committee report that three membership club providers and more than 450 participating e-commerce sites have generated $1.4 billion by misleading consumers, some e-retailers are terminating their participation in the clubs.

Posted 12/31/2009Zak StamborPost a comment

Related Searches:Hanover Direct | Fragrancenet | Dr Jays

/ Marketing

Cultivate good customers and e-mail ROI will grow, authors say

The authors of a new book on e-mail marketing say retailers drive away many of their best customers by sending irrelevant messages. Send relevant e-mails and they will open them and buy, say the authors, both executives at e-mail vendor e-Dialog.

Posted 02/13/2009Katie DeatschPost a comment

Related Searches:Who Is Buying Housewares

/ E-Retailers

Blyth’s Boca Java acquires rival coffee retailer

Blyth Inc.’s Boca Java unit, which sells coffee online at BocaJava.com, has acquired The Thompson Group’s Café Belmondo brand.

Posted 08/25/2008Katie DeatschPost a comment

/ Technology

Online retailer As We Change acquired by parent company of Miles Kimball

Blyth Inc. has acquired the assets of As We Change, a site targeting women 40 and over that sells through catalogs and online. As We Change will become part of the Miles Kimball Company, which manages several brands that sell via the web and catalogs.

Posted 08/11/2008Katie DeatschPost a comment