/ Technology

Sears launches a shopping web site for 8- to 12-year-olds

Sears Holdings Corp. has launched an interactive shopping site where children aged 8-12, known as “tweens,” can create virtual images of themselves and try on different combinations of clothes.

Posted 08/09/2007Kurt PetersPost a comment

/ E-Retailers

Retailers see 16% sales boost from multi-channel, Lands` End CEO says

A strong emphasis on multi-channel retailing results in a 16% boost in sales from online customers who also shop other channels, president and CEO Mindy Meads said in a keynote address at eTail 2005 in Philadelphia this week.

Posted 08/03/2005Kurt PetersPost a comment

/ Marketing

Innovation is key—and can produce ROI, panel says

Retailers on the innovation panel at the Shop.org Summit in Anaheim, CA, Wednesday, said innovation can have an ROI. Among the most profitable: comparison features, color changing, mix and match, virtual models and live chat.

Posted 10/07/2004Paul DemeryPost a comment

Sears.com gets into apparel and home fashions

Sears.com today launched apparel and home fashions sections, building on the expertise it gained from Lands’ End. The new category includes three new functionalities: a virtual model; zoom and color swap for apparel; and a virtual room for home fashions.

Posted 09/13/2004Paul DemeryPost a comment

/ Technology

LandsEnd.com debuts the new My Virtual Model

Lands’ End is giving a new look and feel to an old favorite on its web retailing site: My Virtual Model. It is promoting the new My Virtual Model through an e-mail marketing campaign that includes a link to the interactive modeling page.

Posted 03/16/2004Paul DemeryPost a comment

/ Technology

Lands’ End is moving its success in online custom clothing to the catalog

Lands’ End has had such success with its online custom-fit offerings that it has started making custom clothing available via phone orders, Sam Taylor, vice president of e-commerce for Lands’ End, told eTail attendees this week.

Posted 02/26/2004Kurt PetersPost a comment

/ E-Retailers

Dyer to try to work his Lands’ End magic at Tommy Hilfiger

David F. Dyer, former Lands’ End CEO who brought visualization technology and an expanded line of apparel to the cataloger, has joined apparel brand Tommy Hilfiger as president and CEO. Lands’ End parent Sears has not announced a replacement.

Posted 08/04/2003Kurt PetersPost a comment

/ Technology

Lands’ End takes personalization to the product level

No e-retailer is more capable of addressing the issue of web site profitability than Lands’ End. “It is the most profitable division within the company,” a Lands` End executive told the eTail Conference.

Posted 08/08/2002Kurt PetersPost a comment