/ Marketing

Newegg takes the lead in making its web site accessible to blind people

The National Federation of the Blind has cited computer products retailer Newegg as the first online merchant to reach the foundation’s gold level accessibility certification in making its retail web site easy to use by blind shoppers.

Posted 08/06/2009Paul DemeryPost a comment

Related Searches:Ann Taylor

/ Technology

Mac users more likely to purchase digital music than PC owners

A new report says 50% of Macintosh owners in the third quarter purchased and downloaded music compared with just 16% of consumers that have a Windows PC.

Posted 12/28/2007Bill BriggsPost a comment

/ Technology

Survey probes what motivates online product reviewers

A Bazaarvoice/Keller Fay Group study finds online reviewers are more inclined to want to help the online community than to seek a platform for bashing a brand.

Posted 11/30/2007Don DavisPost a comment

/ Technology

Managing search more challenging—and rewarding—than ever

The increasing complexities of search engine marketing demand more from Internet retailers but also offer new opportunities, marketers say.

Posted 06/06/2007Bill BriggsPost a comment

/ Technology

Popping merchandising myths, popcorn e-retailer boosts conversion rates

Learning that it pays to challenge “rules” of merchandising, online retailer Dale and Thomas Popcorn has boosted conversion rates with a page optimization tool that shows the impact of large numbers of display page variations, the retailer says.

Posted 03/31/2006Paul DemeryPost a comment

/ Marketing

Retailers should focus on the basics of site functionality, Jupiter says

Many retailers overlook the basics of providing good site search and navigation as a way of keeping customers interested in their sites and coming back for more, Jupiter Research says.

Posted 10/23/2003Paul DemeryPost a comment

/ Technology

A new Jupiter report tells retailers: ‘Let’s not get personal’

Only 14% of consumers tell Jupiter researchers that personalized recommendations on shopping web sites lead them to buy more often from online stores. 54% cited faster-loading pages and 52% cited better navigation as greater incentives to shop more.

Posted 10/14/2003Kurt PetersPost a comment