/ Technology

Les Parfums consents to court order to avoid “fragrancenet” search keyword

When Les Parfums bought “fragrancenet” as a paid search keyword, it figured it was buying a generic term, its attorney says. But it has since consented to a court order to avoid bidding on it so as not to confuse consumers searching for FragranceNet.com.

Posted 04/15/2010Paul DemeryPost a comment

Related Searches:Perfume | Fragrancenet

/ E-Retailers

Cosmetics brand Avon buys direct-to-consumer skin care marketer Liz Earle

Avon Products last week announced the acquisition of Liz Earle Beauty Co., a U.K.-based skin care company.

Posted 03/29/2010Zak StamborPost a comment

/ Technology

Social shopping tool helps drive 15% increase in sales at a skincare site

German skincare retailer Hautbalance Naturkosmetik says sales are up 15% since it launched a social tool on its site that enables consumers to connect with friends, post items to social networks and see what other shoppers like.

Posted 03/23/2010Zak StamborPost a comment

Related Searches:Cosmetics Online Sales

/ Marketing

More e-retailers speak consumers’ languages

Unlike bricks-and-mortar stores, e-retailers can market to just about any consumer with a PC and Internet access. Except, that is, if a consumer can’t understand the site. And so, many retailers are translating their sites into languages beyond English.

Posted 01/07/2009Katie DeatschPost a comment

/ Marketing

SkinBotanica encourages consumers to go natural with new online shop

SkinCare RX, an e-retailer that sells dermatological skin care products, has added a new face to its e-commerce division. It launched organic skin care e-commerce site SkinBotanica in March, and CEO Chris Taylor says sales are averaging $25,000 a month.

Posted 07/25/2008Katie DeatschPost a comment