/ Marketing

Google gets top marks in a ranking of comparison shopping engines

The study by CPC Strategy, a firm that manages comparison shopping campaigns, puts Google Base at the top of its list of 10 major price-comparison sites, largely because it’s free to use and offers useful tools.

Posted 05/29/2009Katie DeatschPost a comment

Related Searches:Pricegrabber Revenue

/ Technology

Rock Bottom Golf hits the green more often with comparison shopping service

The golf equipment e-retailer uses Channel Intelligence to send product data feeds to shopping engines and to fine tune the program. After two years, Rock Bottom reports a 45% year-over-year gain in sales, 39% in conversions and 33% in revenue per click.

Posted 09/04/2008Katie DeatschPost a comment

/ Technology

For sellers of e-commerce companies, 2007 was a very good year

Buyers and sellers in what investment bankers Petsky Prunier describe as the Digital Content & Commerce market were active in 2007, closing 215 deals with an estimated value of $7.5 billion. The number of transactions more than doubled from 101 in 2006.

Posted 01/18/2008Don DavisPost a comment

/ Marketing

A tweak here and a tweak there boosted holiday sales for online merchants

A promotion with PayPal, adding a comparison shopping engine, a more focused search marketing campaign—such changes helped some online merchants post solid holiday sales gains. Now e-retailers focus on generating post-Christmas traffic.

Posted 12/27/2007Don DavisPost a comment

/ Marketing

eBay’s buying Shopping.com puts new pressure on comparison-shopping market

Paying $620 million in cash for a company with $12 million in 2004 earnings, eBay gains a presence for selling in-season, early-lifecycle merchandise and opens Shopping.com to eBay’s base of more than 50 million active users.

Posted 06/03/2005Kurt PetersPost a comment