comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America
Nov. 9, 2009 Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA, , 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in m...
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The Right Metrics
Nov. 1, 2009 Our businesses are complex. Our web sites are complex. Our customers are complex. The combination of the three is incredibly complex. So why do we see...
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Google’s new Campaign Insights tool measures brand exposure in display ads
Oct. 29, 2009 Google has released a new campaign measurement tool for advertisers placing display ads on the Google Content Network. According to a post in Google...

Akamai HD Media Analytics for Broadband Video & Audio Provides Rich Business Metrics for HD Delivery Formats
Oct. 27, 2009 Provides detailed business intelligence on content usage and audience engagement for broadband media assets across multiple formats and devices ...

AdGooroo Launches Version 7.0 of Trademark Insight
Oct. 6, 2009 License offered free of charge to new customers CHICAGO, , 2009 – AdGooroo (www.adgooroo.com), a leading provider of online marketin...

ExactTarget and SeeWhy Deliver Real-time Shopping Cart Abandonment Email
Sep. 24, 2009 • Tight integration makes it easy to convert up to 50 percent of website abandoners to customers • Software-as-a-Service (SaaS) delivery model let...
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Silverpop and SeeWhy Partner to Provide Automated Email
Sep. 14, 2009 Follow Up Shown to Convert up to 50 Percent of Website Abandoners Supports best practices for remarketing to website abandoners ...
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Online ads give brands a bigger sales boost than TV, comScore study says
Aug. 20, 2009 Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study...
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First American Payment Systems Partners with Trustwave to Implement Level 4 PCI DSS Compliance Program
Aug. 18, 2009 CHICAGO (, 2009) – First American Payment Systems, L.P. (
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New AdGooroo Feature Shows Search Marketers What Competitors Spend Online
Aug. 11, 2009 Budget Analyzer one of three new features added to SEM Insight™ SAN JOSE, Calif., , 2009 --AdGooroo (www.adgooroo.com), a leading provid...