/ Marketing

IRCE 2012 Report: Yesterday’s SEO tricks may hurt retailers today

Quality content, consumer engagement and speed are what Google wants.

Posted 06/05/2012Katie Deatsch1 comments

Related Searches:Google Panda | Sem | Kevin Hickey

/ Marketing

Content is key with SEO

Detailed product descriptions help retailers rank higher on Google, an IRCE speaker says.

Posted 03/28/2012Stefany MoorePost a comment

Related Searches:Copywriter | Seo | Google Panda

/ Marketing

IRWD 2012: Content gains in importance following a Google change

Developing a content strategy became a high priority at OneWayFurniture.com.

Posted 02/16/2012Kevin WoodwardPost a comment

Related Searches:Irwd | Seo | Amazon Conversion Rate

/ Marketing

‘Fresh’ is the new black: Google’s latest search change encourages updated content

Retailers hoping to boost search rankings need to keep sites from going stale.

Posted 11/04/2011Thad Rueter3 comments

Related Searches:Google Panda

/ E-Retailers

Price haggling isn’t just for car lots and flea markets anymore

A small e-retailer seeks fame and sales with a propose-your-own-price shopping tool.

Posted 08/12/2011Stefany Moore1 comments

/ Marketing

Google ad clicks up 18%

The search engine giant says paid clicks in the second quarter increased 18% year over year, and the average cost per click went up 12%. Revenue increased 32% to more than $9 billion, with net income up 36%.

Posted 07/14/2011Allison Enright1 comments

/ Marketing

IRCE 2011 Report: Think like a Google engineer

Retailers need to understand how to adapt their sites to the search giant’s changing algorithm.

Posted 06/14/2011Zak StamborPost a comment

Related Searches:Google Panda

/ Marketing

An e-retailer digs out from a Google update

Google’s Panda update crushed traffic to OneWayFurniture.com, but the e-retailer rebounds.

Posted 05/16/2011Allison Enright1 comments

Related Searches:Google Panda | Onewayfurniture