/ Marketing

New video e-mail system makes sweet music for the Piano Guy

Scott Houston, the host of PBS TV’s Piano Guy show and a retailer of instructional materials for piano players, has boosted traffic to his e-commerce site with a video management system that makes it easier to embed video into e-mail marketing messages.

Posted 03/25/2010Paul DemeryPost a comment

/ E-Retailers

Amazon steps outdoors

Amazon.com today launched another new speciality section of its e-commerce site, an outdoor recreation store located at amazon.com/outdoors. The shop will offer outdoor gear and apparel items from big name brands, the retailer says.

Posted 07/14/2009Katie DeatschPost a comment

/ Marketing

ShopPBS.com site redesign helps boost revenue by 25%

ShopPBS.com had a fundamental problem two years ago when shoppers couldn’t find products on the web site. An 18-month site redesign process improved orders and reduced page views by 4.7%, indicating that shoppers were finding items more quickly.

Posted 06/19/2008Katie DeatschPost a comment

Related Searches:Pbs

/ Marketing

ShopPBS.com site redesign helps boost revenue by 25%

ShopPBS.com had a fundamental problem two years ago when shoppers couldn’t find products on the web site. An 18-month site redesign process improved orders and reduced page views by 4.7%, indicating that shoppers were finding items more quickly.

Posted 06/18/2008Katie DeatschPost a comment

/ E-Retailers

If consumers want goods that don`t exist, an e-retailer fills the bill

Ty’s Toy Box knows kids who watch the PBS cartoon show Caillou would love Caillou-themed party supplies and toys, so the online retailer has them manufactured for his site.

Posted 04/07/2008Katie DeatschPost a comment

/ Marketing

Men are more likely than women to view consumer-generated video, study says

Men 18-34 accounted for 27% of viewed video streams on the four leading consumer-generated video sites in December, compared to 11% of video streams viewed by women, says a report from the new VideoCensus measurement service of Nielsen Online.

Posted 02/15/2008Don DavisPost a comment