/ Technology

Bike retailer steers toward more efficient fulfillment for web and stores

With new technology that draws on inventory in more locations, Performance Bicycle will be able enable it to merchandise more products and deliver them faster to customers, the company says.

Posted 05/13/2010Internet RetailerPost a comment

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/ E-Retailers

Fuji rewards sellers for learning about—and hopefully promoting—its brand

Manufacturer Fuji Bikes is using a new program that encourages salespeople to learn about its brand and then offers them steep discounts on Fuji Bikes and equipment. The hope is that staffers will boost their knowledge and love of Fuji gear, and pass that enthusiasm on to shoppers.

Posted 04/29/2010Internet RetailerPost a comment

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/ Marketing

A web site redesign is an ongoing process, Performance Bicycle says

The merchant began the process of launching a redesign last May. It had big goals, like improving the experience, asserting itself as a destination site and building its brand across channels. But it has found meeting these goals is an ongoing process.

Posted 02/17/2010Mark BrohanPost a comment

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/ Marketing

Performance Bike ups the performance of its web site

Performance Bike refocused its site on content and education. “It’s a very visual experience now,” says CEO Jim Thompson. “It’s art and imagery.” The site also includes how-to videos that Performance Bicycle hopes will direct shoppers to buy products.

Posted 06/12/2009Katie DeatschPost a comment

Related Searches:Websphere Commerce

Specialized Bicycles rides web analytics to help drive traffic to stores

Specialized Bicycles markets directly to consumers mostly through Specialized.com, but sells bicycles only through its retail store partners. So it uses web analytics to assure that online content drives visitors to its store locator.

Posted 07/21/2005Kurt PetersPost a comment