/ Marketing

Playboy.com names a new director of content to expand online brand awarenes

Promoted from senior editor, Scott Smith will be responsible for the site’s online editorial content.

Posted 08/24/2009Katie DeatschPost a comment

/ Technology

Despite Q1 sales decline, Playboy sees a bright future for the web

Web sales were down 39% in the first quarter for Playboy and overall sales declined 22%, but major cost-cutting efforts and a new e-commerce strategy are fueling optimism.

Posted 05/27/2009Mark BrohanPost a comment

/ Technology

Playboy.com a hare, not a tortoise, in e-mail customer service

The publisher and retailer’s web shop reduced the average time it takes to handle an e-mail customer inquiry by 60% with a customer service system that aids contact center agents.

Posted 09/12/2008Katie DeatschPost a comment

/ E-Retailers

Q1 e-commerce revenue for Playboy Enterprises was down 3%

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

Posted 05/21/2008Mark BrohanPost a comment

Housewares/Home Furnishings

Among online housewares and home furnishings retailers in this year’s Hot 100, success comes from making the shopper feel she’s at home on the merchants’ e-commerce sites

Posted 11/21/2008Internet RetailerPost a comment

A new old approach: Online category killer

DeepDiscountDVD.com revives an old online retailing idea: focus on one product and sell it for less than anyone else.

Posted 08/30/2001Internet RetailerPost a comment

/ Press Release

A Playboy Veteran Launches wonderMode.com, a fashion e-commerce company

WonderMode.com is an online marketplace for luxury fashion products and accessory brands, along with original content.

Posted 05/20/2011

/ Press Release

Playboy Taps eFashionSoultions to Manage Direct Commerce for Shopthebunny.com and Playboystore.com

NEW YORK – March 17, 2008 – Playboy Enterprises, Inc. announced today that it has selected eFashionSolutions to manage the end-to-end catalog and e-commerce operations of its retail brands -- ShopTheBunny.com and PlayboyStore.com. eFashionSolutions, LLC, the leading full-service e-commerce provider behind Rocawear, Ben Sherman, DKNY, Baby Phat, and many other luxury, urban-lifestyle, and celebrity-licensed fashion brands, will handle all aspects...

Posted 03/18/2008