/ Marketing

Storytelling drives Seventh Generation’s content strategy

It’s how the retailer of eco-friendly home products romances shoppers.

Posted 02/19/2013Allison EnrightPost a comment

Related Searches:Irwd 2013 | Web Design And Usability | Usability

/ Technology

Shopkick turns a quarterly profit for the first time

The 2012 holiday season was very good to the mobile shopping app, shopkick says.

Posted 01/17/2013Bill SiwickiPost a comment

Related Searches:American Eagle | Crate Barrel | Shopkick

/ E-Retailers

Green Mountain Coffee snags a Coca-Cola executive for CEO

Brian Kelley was to take over as North American president for Coke.

Posted 11/26/2012Thad RueterPost a comment

/ E-Retailers

Avon hires a chief marketing officer

Patricia Perez-Ayala spent two decades at Procter & Gamble Co.

Posted 11/19/2012Thad RueterPost a comment

Related Searches:Avon Global Strategy | Avon

/ Technology

ExactTarget buys e-marketing firms iGoDigital and Pardot

The deals give the e-mail services firm personalized and b2b marketing expertise.

Posted 11/05/2012Paul DemeryPost a comment

Related Searches:Exacttarget | Nike | Igodigital

/ Technology

shopkick gets a makeover

It now lets users save items they like and get alerts when they enter stores.

Posted 10/17/2012Katie DeatschPost a comment

Related Searches:Shopkick | Geolocation

/ Technology

TiVo boosts its ‘t-commerce’ marketing capabilities

The digital video technology provider buys an analytics company.

Posted 07/23/2012Thad RueterPost a comment

/ Technology

Shopping takes to the streets

Procter & Gamble  lets consumers scan codes with smartphones to buy at Walmart.com.

Posted 06/14/2012Katie DeatschPost a comment

Related Searches:Average Ticket Size | Peapod | Staples