/ Marketing

American Express turns tweets into discounts

AmEx cardholders can sync their cards and Twitter accounts to access special offers.

Posted 03/08/2012Zak StamborPost a comment

Related Searches:American Express | Zak Stambor

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Rewards drive shoppers from Facebook to a toy retailer’s site

12.5% of traffic to Step2.com now comes from the social network.

Posted 02/27/2012Zak StamborPost a comment

Related Searches:Powerreviews | Step2 | Toys

/ Marketing

Twitter opens up advertising to small businesses

The microblogging service today launched its first self-service ad format.

Posted 02/17/2012Zak Stambor1 comments

Related Searches:American Express | Twitter

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Twitter’s revenue could reach $540 million by 2014

Last year the microblogging service generated $139.5 million, eMarketer says.

Posted 01/31/2012Zak StamborPost a comment

Related Searches:Emarketer | Twitter

/ Marketing

Facebook puts paid ads into its news feed

Featured Stories places paid content into the most-viewed area on the social network.

Posted 01/11/2012Zak StamborPost a comment

Related Searches:Facebook Ads

/ E-Retailers

Vogue magazine promotes online fashion retailers in the U.K.

The magazine’s first-ever British Vogue Online Fashion event took place this month.

Posted 12/27/2011Internet RetailerPost a comment

Related Searches:Internet Sales Trends | Luxury | Fashion

/ Marketing

Wal-Mart’s Facebook page is a relative hotbed of conversation

And that engagement is likely to lead to Black Friday success, says a new report.

Posted 11/21/2011Zak Stambor1 comments

Related Searches:Walmart

/ Marketing

Marketers will spend $2.74 billion on social marketing this year

Facebook accounts for 73% of that spending, which will increase 76% by 2013.

Posted 11/09/2011Zak StamborPost a comment