/ Technology

Use of QR codes doubles among European smartphone owners

Nearly three in four users are scanning to obtain product information, comScore finds.

Posted 10/01/2012Bill SiwickiPost a comment

Related Searches:Qr Code

/ Marketing

Finding the real ROI in Facebook marketing

A Gilt Groupe executive will speak at IRCE on his experiences with social marketing.

Posted 04/27/2012Don DavisPost a comment

Related Searches:J Crew | Redcats

/ Technology

Two-thirds of smartphone owners shop via mobile in September

Retailers without a mobile strategy are missing out, comScore says.

Posted 12/05/2011Bill SiwickiPost a comment

/ E-Retailers

Casual Male has big plans for new e-commerce site DestinationXL.com

The site includes big and tall men’s apparel from its five other stores.

Posted 10/28/2011Allison EnrightPost a comment

Related Searches:Casual Male | Remarketing

/ Marketing

Daily deals providers need to draw more attention to themselves

Despite signs of consumer fatigue, a researcher says daily deals have staying power.

Posted 09/16/2011Zak Stambor1 comments

Related Searches:Purchase Funnel

/ E-Retailers

Fossil moves out of the Stone Age

A new content management system makes it easier to add new content.

Posted 09/08/2011Zak StamborPost a comment

Related Searches:Fossil | Fossil Inc

/ Technology

How long is that online path to a sale? Google wants to provide a better answer

A Google Analytics upgrade lets marketers see all the steps consumers take toward purchase.

Posted 08/24/2011Allison Enright1 comments

Related Searches:Referral Program | Purchase Funnel | Multi Channel

/ E-Retailers

IRCE 2011 Report: Deep data dives produce finds for women’s apparel retailer Chico’s FAS

The online retailer tries to fix the likelihood of a customer making a purchase.

Posted 06/15/2011Zak StamborPost a comment

Related Searches:Chicos | Chico's