/ Marketing

Watching margins, but capturing sales

After a “cyber week” packed with discounts, e-retailers used a variety of promotions.

Posted 12/09/2011Allison EnrightPost a comment

Related Searches:Profit Margins | Kohls | Rei

/ E-Retailers

Brand comes to life

Ralph Lauren offers a look book feel to its e-commerce site.

Posted 11/29/2011Bill SiwickiPost a comment

/ E-Retailers

E-commerce gets a holiday jump

Top e-retailers aren’t waiting for the day after Thanksgiving to shower consumers with deals.

Posted 11/04/2011Bill SiwickiPost a comment

Related Searches:Black Friday | Saks | Kmart

/ Technology

Four out of five major luxury brands now have e-commerce sites

Luxury brands that engage in e-commerce nab 98% of all traffic to luxury sites.

Posted 10/25/2011Allison EnrightPost a comment

Related Searches:Michael Kors | Ideeli | Pm Digital

/ E-Retailers

Victoria's Secret hires a former Apple executive to oversee e-commerce

Bridget Ryan-Berman also worked as CEO of fashion brand Giorgio Armani.

Posted 10/14/2011Stefany MoorePost a comment

Related Searches:Victoria's Secret Online Sales | Victorias Secret

/ Technology

Luxury e-retailers trounce manufacturers in engaging online shoppers

But The E-tailing Group says manufacturers do a good job at branding.

Posted 09/28/2011Allison Enright1 comments

Related Searches:Bloomingdales Direct | Bloomingdales | Nordstrom

/ Technology

The appeal of live service

A fifth of the top 100 online retailers, including Amazon, Nordstrom and Blue Nile, have humans answering the phone when consumers call with questions about products, deliveries and other shopping-related issues, according to a new study from StellaService. Relying on the robot-voiced prompts of automated phone systems can lead to longer hold times and frustrated consumers hanging up.

Posted 08/24/2011Thad Rueter1 comments

Related Searches:Grainger | Sierra Trading Post Inc | Net A Porter

/ Technology

Google jumps into mobile catalogs

The mobile software giant debuts an iPad app for customers to shop 50 catalogs.

Posted 08/17/2011Bill Siwicki2 comments

Related Searches:Google Catalogs | Catalog | Tablets In Retail Store