/ Technology

ATG exec to detail the research retailers need to do before updating sites

Retailers hoping to relaunch their web sites and change e-commerce platforms need to research such issues as staff resources and marketing plans, says Bill Zujewski, vice president of product marketing at ATG, an e-commerce platform provider.

Posted 04/27/2010Internet RetailerPost a comment

/ Marketing

Outsourcing helps Bakers Direct focus on what it does best

55% of e-retailers are considering outsourcing their e-commerce platforms, a recent survey of e-retailers from Forrester Research Inc. reports. Footwear and accessories retailer Bakers Direct chose to outsource and it’s happy with its decision.

Posted 03/23/2010Katie DeatschPost a comment

Related Searches:Bakers Shoes

/ Marketing

For a new e-commerce site, set goals and adapt to limits, retailer says

Framing a project with the right question, setting clear goals and knowing what one can and cannot do is the way to begin creating a new e-commerce platform, says BowlingShirt.com’s Josh Shanas, who will speak at the Internet Retailer Conference.

Posted 03/23/2010Paul DemeryPost a comment

/ Technology

IRCE welcomes new retail speakers to the agenda

Internet Retailer is pleased to welcome some late addition speakers to the Internet Retailer Conference & Exhibition June 8-11 at McCormick Place West in Chicago.

Posted 03/09/2010Zak StamborPost a comment