/ Technology

Yahoo is close to selling its Yahoo Store platform, sources say

The Yahoo Store e-commerce platform, which supports 28 of the Internet Retailer Top 500 online retailers, appears to be close to a sale by Yahoo Inc., according to sources familiar with the Yahoo Store operation.

Posted 10/08/2009Paul DemeryPost a comment

/ E-Retailers

Online retail entrepreneurs shouldn`t put all their eggs in an eBay basket

EBay is an ideal approach to launch a new business because it`s a pay-as-you-go model, but selling on eBay is also expensive and enteprenuers will have to do most of their own customer service, RockBottomGolf.com CEO Tom Rath says.

Posted 06/10/2008Bill BriggsPost a comment

/ Technology

Data processing trouble causes temporary data loss for Google Analytics

A data processing error at Google Analytics results in the loss of e-commerce data in early May. Some data can’t be recovered, Google says.

Posted 05/16/2008Katie DeatschPost a comment

/ Marketing

RockBottomGolf.com applies analytics to checkout process to drive up sales

With a well-defined core target market, RockBottomGolf focuses web analytics on checkout instead of customer segmentation and finds free web analytics from Google gets the job done to drive up sales.

Posted 03/04/2008Paul DemeryPost a comment

Golf balls get their own site at Rock Bottom Golf

RockbottomGolf.com spins out RockbottomGolfballs.com in a bid for more sales, the ability to support free shipping and higher search engine rankings.

Posted 07/20/2007Don DavisPost a comment

RockBottomGolf.com packs 25% of PPC spending into the 25 days of Christmas

Packing 25% of its annual online PPC ad spend between Thanksgiving and Christmas is helping to push up sales 30-35% at the golf products retailer. “From Black Friday on is go time,” says COO Todd Rath. “Golf is a huge sport for gift-giving.”

Posted 12/21/2006Paul DemeryPost a comment

/ Marketing

Australia an easy if distant target for Rock Bottom Golf

Even with taxes and shipping costs factored in, online retailer Rock Bottom Golf is driving up more sales of golf equipment to customers in Australia and New Zealand as well as in Europe, it says.

Posted 11/02/2006Paul DemeryPost a comment

Why Rock Bottom Golf sees bigger web markets beyond eBay

With a new marketing plan and links to online shopping comparison sites, including Shopzilla.com, Rock Bottom is no longer an eBay-only merchant. It expects 70% of 2006 sales to occur at RockBottomGolf.com.

Posted 09/14/2005Kurt PetersPost a comment