Internet Retailer - Strategies For Multi-Channel Retailing

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Sprite listens to RocketCash spenders with latest promo
Mar. 14, 2002 Sprite, a leading teen soda brand owned by The Coca Cola Co., is using its feedback from RocketCash online currency users to develop new web site and ...

Shopping a top-three online activity for 15% of teens
Nov. 26, 2001 A total of 15% of teens polled in The Yankee Group’s annual Technologically Advanced Family survey say shopping is one of their top three online activ...

Buying teen loyalty online with e-cash
Nov. 1, 2001 Loyalty can’t start too early–especially when a sizeable chunk of your market is teens. That’s why Coca-Cola Co.’s acquisition in October of online al...

The Coca-Cola Co. buys out its online cash partner RocketCash
Oct. 3, 2001 The Coca-Cola Co. has acquired RocketCash, which has hosted and managed an online cash program for Sprite.com since . RocketCash, a le...

Homestead Technologies and RocketCash Team Up to Provide Alternative
Aug. 24, 2001 RocketCash Allows Anyone to Subscribe to Homestead Personal Without Using a Credit Card Menlo Park, Calif. - , 2001 - Homestead Technolog...

What a Teen Wants
Nov. 1, 2000 New ways of experiencing life have always worked this way: what seemed exotic to one generation is a way of life to the next. And so it is with Inte...

NetZero Finalizes Acquisition of RocketCash Corporation
Sep. 11, 2000 NetZero Inc., a provider of advert...

Rocket Cash Expands Currency Xchange Program
Aug. 31, 2000 RocketCash, an online gateway that allo...

Teens still prefer the mall
July 1, 2000 Teens access the Internet to check e-mail and spend a lot of time online in other activities but one thing they are not doing is buying. Teens ar...

RocketCash In NetZero's Orbit
Jun. 30, 2000 NetZero Inc., a provider of targeted advertising and commerc...


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