/ Marketing

E-retailers offer plenty of holiday deals, but pull back on free shipping

Among the top 100 online retailers, 68 offered free shipping offers for the week of Monday, Nov. 30, a slight drop from 71 the prior week, according to a survey by Internet Retailer. In the comparable week a year ago, 66 offered free shipping.

Posted 12/04/2009Don DavisPost a comment

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/ Technology

Ralph Lauren’s Rugby tosses a second ball into the mobile commerce scrum

The young adults apparel retailer has launched an iPhone app that enables shoppers to customize their own rugby shirts, polo shirts, sweaters and other products. This app follows Rugby’s m-commerce site, and both enable shopping and purchasing.

Posted 09/11/2009Katie DeatschPost a comment

/ E-Retailers

Luxury goods maker Polo Ralph Lauren scores with a 19% rise in web sales

Online sales grew 19% for the fiscal year ended March 28, and 12% in the fourth quarter of the fiscal year. The company plans to expand its e-commerce operations globally over the next several years.

Posted 06/04/2009Katie DeatschPost a comment

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/ Marketing

Online communities and videos leading design trends, expert says

The hottest—and most successful—e-commerce web design trends of the moment are online communities and embedding videos within pages, says Bridget Fahrland, executive creative director for web design and development firm Fry Inc.

Posted 08/28/2008Paul DemeryPost a comment

/ Marketing

Ralph Lauren brings e-commerce to Rugby.com

Ralph Lauren Media will introduce Web 2.0-powered e-commerce this month to Rugby.com, which will join RalphLauren.com as the company’s second apparel retail site.

Posted 08/06/2008Mark BrohanPost a comment

/ E-Retailers

Kenneth Cole re-launches brand with web videos featuring real people

Kenneth Cole Productions is re-launching and celebrating the 25th anniversary of its brand with a series of videos featuring “bold, unexpected people of substance” on the home page of its e-commerce site, KennethCole.com.

Posted 02/13/2008Mark BrohanPost a comment

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/ Technology

Ralph Lauren likes the sound of RalphLauren.com

Ralph Lauren is officially changing the name of its web site to RalphLauren.com from Polo.com to reflect the wider assortment of merchandise available online. The company also plans to take customer service for the web site in house.

Posted 08/15/2007Mark BrohanPost a comment

Polo Ralph Lauren brings interactive window shopping to Chicago

Polo Ralph Lauren today launched interactive window shopping—in which customers can shop from outside the store using a touch screen—at its Michigan Avenue flagship store in Chicago. Polo pioneered the concept in New York.

Posted 11/20/2006Kurt PetersPost a comment