/ Technology

Overstock cuts off New York affiliates because of new state sales tax law

Overstock.com has notified its more than 3,400 New York-based affiliates that as of June 1 they can no longer provide advertising for Overstock.com unless New York changes its web sales tax law or the courts intervene.

Posted 05/16/2008Katie DeatschPost a comment

/ Technology

Retailers paying smaller commissions to affiliates, study says

32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, the 2007 AffStat Report says.

Posted 03/08/2007Paul DemeryPost a comment

Affiliate sites help drive online traffic to stores

Multi-channel retailers are beginning to drive online traffic to stores by working with affiliate sites to promote in-store pick-up services, affiliate expert Shawn Collins says.

Posted 03/01/2007Paul DemeryPost a comment

/ Technology

Online marketers using fewer affiliates, report says

Fewer marketers than a year ago report having programs that include 10,000 to 2,001 affiliates, while more marketers report having programs with affiliates numbering in the lower ranges.

Posted 01/25/2007Paul DemeryPost a comment

Results vary widely in affiliate marketing programs, new study finds

18% of marketers say their conversion rates on affiliate marketing programs are 0.5-1%, while 14% cite rates greater than 5 % and another 16% say they don’t know the conversion rate, according to a new study from Shawn Collins Consulting.

Posted 03/24/2005Paul DemeryPost a comment

Loyalty program puts moms first

One way to inspire loyalty among customers is to give them a compelling reason to come back. At Clubmom.com, that means points redeemable for luxuries moms don’t tend to buy for themselves.

Posted 04/21/2004Mary WagnerPost a comment

Getting the most out of an online affiliate program

When affiliate program management stays in-house, understaffing or inexperience may leave more on the table than merchants realize, a retailer reports from its own experience.

Posted 09/02/2003Kurt PetersPost a comment

ClubMom.com reins in affiliate numbers to boost program results

ClubMom.com keeps affiliates to fewer than 1,000, but spends more time supporting each one. The payoff is in affiliate loyalty.

Posted 08/28/2003Kurt PetersPost a comment