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  • Why your social media marketing strategy isn’t working

    / Marketing

    Why your social media marketing strategy isn’t working

    Facebook and Twitter aren’t the places to build relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

    Posted 12/22/2014Zak StamborPost a comment

    …relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

    Related Content:Pinterest

  • / E-Retailers

    AlexandAni.com: Socially elegant

    The quickly growing merchant fills social channels like Instagram and Facebook with inspiring content design to tell a story that moves consumers to engage with the brand and buy.

    Posted 12/05/2014Katie EvansPost a comment

    The quickly growing merchant fills social channels like Instagram and Facebook with inspiring content design to tell a story that moves consumers to engage with the brand and buy.

    Related Content:Jewelry

  • How to drive online sales via Instagram

    / Marketing

    How to drive online sales via Instagram

    A new study finds several common elements among the Instagram images that lead shoppers to make a purchase. For instance, consumers are more likely to buy after seeing unfiltered images rather than those using one of the social network’s 20 filters.

    Posted 01/24/2014Zak StamborPost a comment

    …lead shoppers to make a purchase. For instance, consumers are more likely to buy after seeing unfiltered images rather than those using one of the social network’s 20 filters.

    Related Content:Olapic | Social Commerce | Responsive

  • Tumblr pairs its star contributors with advertisers

    / Marketing

    Tumblr pairs its star contributors with advertisers

    The blogging platform says its Creatrs Network will function as a creative agency that enables brands to pay influential Tumblr artists and bloggers to create content for them. Tumblr is the 14th most popular U.S. web site, Alexa says, with 420 million users.

    Posted 01/26/2015Zak StamborPost a comment

    The blogging platform says its Creatrs Network will function as a creative agency that enables brands to pay influential Tumblr artists and bloggers to create content for them. Tumblr is the 14th most popular U.S. web site, Alexa says, with 420 million users.
  • Social media and e-mail get top marks in digital marketing

    / B2B

    Social media and e-mail get top marks in digital marketing

    A global survey by Salesfore.com of 5,000 marketers finds that corporate web sites are the most commonly used digital marketing tool, but less effective than social media and e-mail.

    Posted 01/16/2015Paul DemeryPost a comment

    …by Salesfore.com of 5,000 marketers finds that corporate web sites are the most commonly used digital marketing tool, but less effective than social media and e-mail.

    Related Content:Trends | B2b

  • No distractions

    No distractions

    Shopping-focused social networks are popping up, luring consumers who like to socialize as they shop and offering a lucrative new sales channel for retailers.

    Posted 06/02/2014Zak StamborPost a comment

    Shopping-focused social networks are popping up, luring consumers who like to socialize as they shop and offering a lucrative new sales channel for retailers.

    Related Content:Wanelo | Affiliate

  • Strategically social

    Strategically social

    E-retailers are learning that they don’t have to scream about social media on their e-commerce sites to use it effectively.

    Posted 10/03/2013Allison EnrightPost a comment

    E-retailers are learning that they don’t have to scream about social media on their e-commerce sites to use it effectively.

    Related Content:Zazzle | Shipping | Zazzle Revenue

  • Retailers focus on social media results

    / Marketing

    Retailers focus on social media results

    Amazon.com and others are generating significant revenue from Facebook, Twitter and other social networks, said Zak Stambor, Internet Retailer managing editor, today at the annual ChannelAdvisor Catalyst client conference in Las Vegas.

    Posted 03/11/2014Amy DustoPost a comment

    Amazon.com and others are generating significant revenue from Facebook, Twitter and other social networks, said Zak Stambor, Internet Retailer managing editor, today at the annual ChannelAdvisor Catalyst client conference in Las Vegas.

    Related Content:Channeladvisor

  • Marketers spend more on retargeting

    / E-Retailers

    Marketers spend more on retargeting

    A study finds nearly three-quarters of marketers report spending 10-50% of their online advertising budgets on retargeting, up from 53% in 2013.

    Posted 12/16/2014AbCallardPost a comment

    A study finds nearly three-quarters of marketers report spending 10-50% of their online advertising budgets on retargeting, up from 53% in 2013.
  • Social media interactions breed loyal customers

    / E-Retailers

    Social media interactions breed loyal customers

    Online retailers that attract the most return shoppers also lead the pack in winning Facebook fans and Twitter followers, Top500Guide.com data show.

    Posted 11/19/2013Amy DustoPost a comment

    Online retailers that attract the most return shoppers also lead the pack in winning Facebook fans and Twitter followers, Top500Guide.com data show.

    Related Content:Netflix | Twitter

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