Sponsored Supplement: Expanding the reach of personalization
Mar. 1, 2010 To do this successfully, a retailer must be able to compile data about what a consumer has viewed and bought online, and what she may have purchased i...

SPONSORED SUPPLEMENT: Site design from the customer`s point of view
Feb. 1, 2010 Retailers want to sell, but consumers come to e-commerce sites to do so much more than purchase these days. Sites that make it easy for consumers to...
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SPONSORED SUPPLEMENT: Online Marketing
Jan. 1, 2010 Today’s online marketers must be Jacks and Jills of many trades. Besides keeping up with the ever-changing worlds of e-mail and paid search marketing,...
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SPONSORED SUPPLEMENT: Sales-boosting technologies
Dec. 1, 2009 With most consumers using the web regularly, opportunities abound for e-retailers to reach outward to new customers and to delight the customers they ...
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SPONSORED SUPPLEMENT:Site performance managing a multi-faceted challenge
Nov. 1, 2009 Retailer web sites are more complex than ever. They often rely on outside companies to provide such applications and content as shopping carts, video ...
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FTC leaves gray areas in new guidelines on blog marketing, lawyer says
Oct. 9, 2009 The Federal Trade Commission’s new guidelines on endorsements and testimonials leave gray areas open to interpretation regarding product comment...
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Sponsored Supplement: Customer service strategies that build brand value
Oct. 1, 2009 Now, more than ever, every customer is precious to a retailer. That’s why forward-thinking online retailers take advantage of new technologies and ser...

iCongo Debuts “Virtual Marketer” Enabling Businesses To Stage Rich Media 2-Way Communication Events On E-Commerce Websites
Sep. 24, 2009 New Digital Marketing Platform Offers New Vehicle to Drive E-commerce Traffic And Improve Sales; Interactive Showcase Environment Includes Multi...
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Sponsored Supplement: Increasing the potency of e-mail marketing
Sep. 1, 2009 Competition in the inbox is fiercer than ever, but there are still plenty of ways retailers can use e-mail to deepen their ties with customers and boo...

Sponsored Supplement: E-Payment Solutions and Security: Finding the right combination in tough times
Aug. 1, 2009 Change is a constant in e-commerce, and that’s certainly true when it comes to the best ways for online retailers to accept payment.Developments outsi...
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