/ Technology

Lawsuits underscore the risks of text marketing

New mobile technology has more consumers filing class action lawsuits regarding texts.

Posted 08/29/2012Katie DeatschPost a comment

/ Technology

Macy’s spots a new mobile ad opportunity

The retailer is among the first to launch ads on Spotify’s free radio app.

Posted 08/06/2012Amy DustoPost a comment

Related Searches:Spotify | Millennials

/ Technology

Taco Bell offers a large m-commerce menu

Be innovative and distinct, advises a Taco Bell executive and MMCF 2012 speaker.

Posted 07/20/2012Bill SiwickiPost a comment

/ Technology

Taco Bell cooks up edible QR codes

The chain creates ads with 2-D bar codes made up of avocados and lemons.

Posted 07/10/2012Bill Siwicki1 comments

Related Searches:Qr

/ Technology

eBay mobile chief to keynote Internet Retailer m-commerce conference

The third annual Mobile Commerce & Marketing Forum is set for Oct. 8-10.

Posted 03/27/2012Bill SiwickiPost a comment

Related Searches:Etsy

/ Technology

Overwhelming majority of marketers expect to expand m-commerce, AT&T survey finds

And four in 10 say 2-D bar codes will play an important role.

Posted 12/06/2011Bill SiwickiPost a comment

/ Technology

A tasty promotion nets more than 420,000 QR code scans

The Taco Bell/MTV offer tops the charts for campaigns run by Scanbuy.

Posted 11/09/2011Kevin Woodward1 comments